Over 20 years applying behavioral science, behavioral economics, gamification, and behavioral design to large-scale social good projects.
Project work includes: American Heart Association, Amazon, LG, UnderArmour, American Medical Association, United Healthcare, Kaiser Permanente, Spectrum Health, Target, Walmart, Dell, Oracle Life Sciences, Microsoft, AT&T.
Founder of the first gamified, goal-achievement, social network. Founded the ‘Design Group’ at LeapFrog Toys. Officer, Action Design Network. Former guest researcher at the Behavior Design Lab with Dr. BJ Fogg for a number of years.