Julian Barnes Thought Leader

Clarity. Action. Profit.
Real Growth for Fitness & Wellness Founders.

Julian Barnes has helped hundreds of founders scale with precision.
Now he’s opening up his playbook to work 1:1—or speak to your audience.

How He Thinks: Real-World Strategy for Growth

From Leading the Industry to Coaching Its Next Generation

Julian Barnes has been the CEO of The BFS Network for seven years, advising thousands of fitness, wellness, and recovery business owners.

He moderates peer networks for operators at all stages, from startups to large franchises, and leads the industry’s largest State of the Industry Report, highlighting key drivers of revenue and profitability. Barnes also shares insights at conferences like the Health and Fitness Association and Beyond Active.

CEO + Co- Founder,
The BFS Network

Advisor to 1K+ business owners & executives

Conference speaker, panelists and moderator

Frequent guest on some of the most prominent podcasts in the industry

Moderator of peer networks for founders and executives

Operators, Franchisors, Founders— his Clients Have One Thing in Common:
They Want to Impact As Many Lives As Possible

His clients include fast-scaling franchisors, independent studio owners, wellness founders, and investor-backed entrepreneurs. He brings clarity on strategy, messaging, hiring, pricing, and execution.

Key Outcomes:

Added 10+ profit points to sub-$500K studios
Doubled lead conversion rates through front desk optimization
Rebuilt client experience journeys to slash churn
Coached leaders through funding rounds, rebrands, and exits.

Private Executive Coaching for Growth-Minded Studio Leaders

Coaching isn’t about motivation. It’s about execution.
His 1:1 coaching is designed for business owners ready to tighten their strategy and build sustainable growth.

What It Includes:

Monthly 1:1 strategy calls
Real-time text and email access
Deep review of your pricing, staffing, and operations
Access to BFS playbooks, benchmarks, and referral tools

Client Fit:
→ Founders and operators of fitness, wellness, recovery, or service businesses
→ $300K–$3M annual revenue and looking to grow smarter

Speaking Engagements. Actionable Takeaways. No Fluff.

Julian speaks at conferences, masterminds, and private retreats where the goal is real growth—not motivational soundbites. Every talk is packed with current industry data, sharp insights, and clear action steps.

Topics Include: