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Eric Posner
What trends do you see most affecting the future state of the Boutique Fitness industry?
The continued proliferation of the wellness industry as a whole is supporting the growth of boutique fitness (the wellness industry is growing 2x faster than the global economy), and real estate deals are getting sweeter during the ‘retail apocalypse.’ Corporate wellness budgets are increasing as a means to recruit and retain talent, plus get employees healthier, not to mention more salespeople are entertaining clients over fitness classes instead of steak dinners. Although not replacing boutique fitness as a category, at-home workouts are gaining traction and finding a place in people’s workout routines.