“Barry is obsessed with the structure of Story and the Hero’s journey. He created Fitness Career Mastery’s six step “Bullseye Branding” framework that teaches entrepreneurs how to utilize their own superpowers, purpose, and beliefs to establish themselves as the guide that their ideal client
needs in order to experience a higher quality of life. This manifests in brand copy, language, and marketing (as well as your actual service) that speaks to the heart of their ideal client- making them feel seen, understood, and like they’ve finally found the solution and community they’ve been looking for.”