Jenna Hauca is the Vice President of Digital at Barry’s where she oversees the global digital and technology practices for the brand and leads the Barry’s X business unit.
Hauca was introduced to Barry’s as a client in 2012 when the brand opened its first studio in New York City. Prior to joining the Barry’s team, she oversaw innovation, technology and business development for an NYC-based marketing agency where she worked directly with North Castle Partners on other portfolio brands in the health and wellness space.
Since joining Barry’s in 2018, she’s led the complete digital transformation of the brand including the launch of its first client-facing mobile applications, all current web properties and groundbreaking digital hospitality and marketing programs including a first-of-its-kind loyalty program, The Academy.
In 2020, Hauca led the successful development and rollout of Barry’s first-ever digital streaming product, Barry’s At-Home. Recognizing the opportunity for additional innovation in the digital fitness space, she set out to build a first-of-its-kind platform – Barry’s X – that would integrate the concept of community in a way never seen before.
In the process of building Barry’s X, Hauca oversaw the development of physical live production studios in major markets across the country with a blueprint set for Global expansion. She also recruited and presently manages the first ever production, talent management and digital Product Management teams at Barry’s.
She lives in Los Angeles with her rescue pit bull, Storm, and is a proud member of the LGBTQ+ community.