The Sales Arms is a sales execution partner for boutique fitness and wellness studios, helping businesses convert more leads, recover missed opportunities, and drive consistent revenue growth.

Founded by fitness industry veteran Chris Appiah, who previously was the VP of Sales for a major franchisee, The Sales Arms has now supported over 500 studios nationwide.

Our team integrates directly into your studio, managing lead follow-up, reactivating cold prospects, and nurturing opportunities to ensure no revenue falls through the cracks.

Studios partner with The Sales Arms to create predictable growth while freeing their teams to focus on delivering exceptional client experiences.

We execute, not just advise
We become a true extension of your team. All of our account reps come from a studio – whether they are an instructor, General Manager or previous Owner – to manage your pipeline, follow up with every lead, and ensure opportunities are consistently converted into revenue.

Recover revenue that would otherwise be lost
Most studios lose leads due to inconsistent follow-up. We ensure every inquiry is nurtured, every missed opportunity is re-engaged, and your pipeline is actively managed to maximize conversions.

Built by fitness industry operators
Founded by a fitness industry veteran who has driven over 500% membership growth, our team includes former studio owners, general managers, and instructors who understand how to grow studios from the inside.

Create predictable, scalable growth
We provide consistent, reliable sales execution so your studio can grow without relying on overextended front desk staff or inconsistent internal processes.

Trusted by hundreds of studios nationwide
With over 500 studios supported, The Sales Arms has a proven track record of helping boutique fitness and wellness businesses increase memberships, improve retention, and drive sustainable revenue growth.

Areas of expertise include:

• Prospect management
• Sales follow-up
• Grassroots partnership development
• Marketing drip campaigns
• Member retention
• Studio staff training

Schedule a time with our team so we can learn more about your studio, understand your goals, and explore how The Sales Arms can build a customized sales program to support your growth.

Book your complimentary consultation HERE >>>